Most conflicts begin with miscommunication. Most inefficiencies, whether in companies, education, or politics, stem from a lack of understanding.
In 2025, our attention lives on our phones. Our conversations, our decisions, and even our collective values are shaped by the content we consume. Politicians win campaigns, activists spark movements, and brands build communities, not by hanging flyers or knocking on doors, but through content that travels at scale.
Yet, there’s a massive disconnect:
Those with the best ideas often lack the ability to package them into good video content.
Whereas great content creators are rare, and often concentrated in entertainment, when in reality, all industries need content.
Video, right now, is the most effective way to communicate ideas. But the process of making meaningful, high-quality video content remains too slow, too expensive, and too inaccessible for most people with something important to say.
AI was supposed to fix this. But instead, we’ve flooded the world with generic, lifeless, low-quality auto-generated content, scripts no human would write, read by avatars no human would listen to. The human connection is gone.
This article below should not exist.
What “Good Content” Actually Means
“Good content” isn’t viral or pretty. It has three layers:
1. Technical quality - high-quality video, clean editing, proper lighting, strong subtitles, and appealing visuals.
2. Compelling structure - messaging built with proven psychological hooks: strong titles & thumbnails, intros that deliver on expectations, curiosity gaps, and storytelling that keeps attention.
3. Effective distribution - content repurposed and optimized across platforms to ensure maximum reach and engagement.
When these three layers combine, content stops being noise; it becomes relatable, it becomes communication that actually connects and moves people.
What if we focused not on replacing creators but on supercharging them?
What if we built tools that helped people with good ideas produce 10x more high-quality, human-centered content, without the technical barriers, the bottlenecks, or the shallow aesthetics of AI “automation”?
This is beyond marketing or the creator economy. This is not a lifestyle business or about personal freedom. This is about impact; it's about advancing communication, education, and social progress through content.
To scale education, tools, and resources that make high-quality, human-centered content creation faster, easier, and more accessible, so that the best ideas can actually reach the people who need them. Our tools, including AutoEdit™ were just the beginning.
This is an invitation...
But not for everyone, only for those who are bold enough to think bigger, to see beyond the trends, and to take on the challenge of changing how humans communicate and connect.
It will be a bumpy road. There will be setbacks. There will be failures. But we're on a mission to rewrite the future of video production, editing, and content creation itself. This is our chance to change the world.
For those who dare, win with us. For those who don't, watch us win.
A new era is upon us. Are you in?
— Devin Huynh
CEO & Founder
ELEVEN PERCENT